Spring 1996 Volume II Issue 2

It Ain't Easy

Being Green,

But It Sure

Pays Well

by Martin Jose Luz

or SMOKE's inaugural personal finance column, we searched and searched for an auspicious jumping off point. Finally, we decided that a little karmic investment might go a long way, for you and for us. So, inspired by the color of money, we started digging around in the field of environmental investing -- sometimes called "green" investing. We found that this still-nascant is disorganized and difficult to navigate. Nevertheless, it offers some terrific opportunities, and, to our felief, we learned that you don't have to be a biotech wizard or a risk-hungry initial public offering (IPO) addict to find satisfying investments that are environmentally friendly.