
Fistful of Filler
by
Mark Bernardo
Cigar Culture: Up in Smoke? Not Quite
One of America's most revered cigar smokers, Mark Twain, once
famously said, "Reports of my death have been greatly exaggerated."
It's a phrase that came to mind recently after perusing the gossip page
in my local daily. Neil Travis of the New York Post - a paper whose
editorial stance on smokers' rights is usually in line with ours - made
a disappointing and ill-informed statement in the June 26 edition. "Fads
pass," he wrote, "and it would now seem the cigar bar concept is
passe." As proof, he cited the recent closing of Beekman Bar and Books,
recognized by some as New York's first true cigar bar. Travis goes on to
point out that the new venue opened up by Beekman's proprietor Mark
Grossich will be "observing the clean air act," implying, apparently,
that the old place was some sort of illegal speakeasy. (Never mind that
another of Grossich's establishments, the tony Campbell Apartment in
Grand Central, hosted a very cigar-friendly casino night event that I
attended earlier this year.) All this in the same edition trumpeting the
odious new tax declared by New York Mayor Bloomberg raising the price of
cigarettes to a daunting $7.00 a pack.
I'm not a cigarette smoker, and continue to believe that cigar
smoking has more in common with wine appreciation than with a pack-a-day
butt habit. But the rising tide of anti-smoking legislation continues to
be disturbing to anyone who cherishes the personal freedom of indulging
in a perfectly legal product. Personally, I think it's fine to have
separate smoking areas in restaurants; often, I'd prefer not be exposed
to cigarette or cigar smoke while I'm appreciating a good meal. By the
same token, I enjoy having the option to dine in a restaurant where I can
light up a cigar with an after-dinner drink. More importantly, I
appreciate living in a society where a restaurant owner can choose for
himself if he wants to allow smoking, instead of the government deciding
for him.
Despite the efforts of the anti-smoking brigade, however, I am
pleased to report that my city's cigar bars, albeit embattled and
perhaps out of favor with the trendoids, are still faring well. Club
Macanudo on the Upper East Side still draws a good after-work crowd, and
remains a destination of choice for some high-profile folk. When I
brought some friends there a few months ago, a reliable source told me
that former New York Mayor (now "America's Mayor") Rudy Giuliani - a
Club Mac regular with a private humidor right next to SMOKE's -
actually visited there on the evening of September 11, citing "a long
day" and in need of a quick cigar with a dose of live Latin jazz. A few
weeks ago, I attended an event at another Big Apple cigar destination,
the Grand Havana Room, a gorgeous top-floor lounge in midtown, located at
the old Top of the Sixes, and offering a spectacular view of the
Manhattan skyline. The evening, sponsored by our friends at Bucanero
Cigars to introduce their new El Capitan size, featured a top-notch
gourmet buffet meal, great wine and cigars, live music and dancing, and,
lo and behold - a sizable and well-heeled crowd.
Someone also must've forgotten to tell the New York City Police
Department that their cigar hobby was out of fashion. In late June, I had
the honor of attending a gathering of "Blue Smoke," an informal cigar
club formed in 1996, and now comprising about 75 active members culled
from the stogie-puffing ranks of the NYPD and other local law enforcement
agencies (at least one representative from the FBI was present at the
event). The members of the club meet two or three times annually, and
this particular function took place at Nat Sherman's, the famous cigar
shop on 42nd Street. While not a cigar bar per se, Sherman's maintains
an upstairs lounge area, complete with comfy leather chairs and automated
piano, for customers to settle in for a cigar and conversation. On this
night, however, the piano had a real-life player, the friendly staff
served up beverages as well as cigars, and I had New York's Finest cigar
enthusiasts to thank for a remarkable evening of camaraderie. While I
admittedly have little in common professionally with the members of Blue
Smoke - they saved lives on September 11; I write about cigars and other
relative frivolities for a men's magazine - a night of good cigars and
good drinks tends to put everyone on even and comfortable ground. The
club's membership has grown rapidly in just a few years, and continues
to expand its ranks. Are you listening, Neal Travis?
What's passe is not the cigar bar concept, or the social cigar
smoking hobby, but instead the hordes of flash-in-the-pan poseurs using
cigars as props to enhance their social status before moving on to the
next trend. After all, the hipsters aren't flocking to coffee houses
like they used to, either, and many of the ones that sprung up in the
1990s have gone away just like many of the cigar clubs, but no one is
pronouncing the coffee house dead. And last time I checked, Starbucks was
still doing just fine, despite its evolution from Next Big Trend status
to part of the cultural mainstream. "Cigar Bars" is still an active
category in the Nightlife section of Citysearch, the online search
engine, along with such diverse options as "piano bars," "sports
bars," and "wine bars."
The Cigar Boom of the late 90's is indeed a thing of the past, but
what it's left us with are mostly positives: tighter quality, better
prices, greater availability of popular brands, and a cigar culture
that's leaner, meaner, and, in many ways, more closely-knit. Despite
being largely abandoned by the arbiters of "hip," cigar clubs and
cigar-friendly restaurants and taverns are not only still here, they have
a golden opportunity - some might say a responsibility - to become not
only safe havens, but bastions of defiance in this increasingly
smoker-unfriendly society. And to anyone out there who feels persecuted,
I say this: pay a visit to your local stogie-friendly joint. Get out of
the house for a while, light up and relax with your like-minded peers,
simply because - at least as of this writing - you still can.
Feedback? Contact SMOKE Senior Editor Mark Bernardo at m.bernardo@lockwoodpublications.com.
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