
Fistful of Filler
by
Mark Bernardo
IN A LONE STAR STATE OF MIND
Even the sky looks bigger in Texas.
That's the first thought that came to my mind when I peered out the
airplane window as we began our descent, noticing the bold, glorious
sunset, an awesome vista of navy blue fading to a pale coral as it
reached the flat, sandy expanses of prairie. Texas and all things Texan
have long held for me a curious fascination, and I was determined to
fully experience what I've long been told is a state and a culture like
no other - in between, of course, working my first convention as an
editor of SMOKE.
In early August, the SMOKE editorial staff arrived in San Antonio
for the annual RTDA (Retail Tobacco Dealers of America) trade show, the
biggest business and social event of the year for the cigar and pipe
industry. The show was held at the Henry B. Gonzalez Convention Center,
located near the famed River Walk district, and a short mosey from the
historic Menger Hotel, where the SMOKE folk were staying. The Menger
itself was an ideal immersion into Texas legend and folklore: it's
located right across the street from the Alamo, the shrine of Texas
liberty, where 189 men died in Texas' war for independence against
Mexico. The Menger Bar, where I had my first drink in the Lone Star state
(Wild Turkey, straight up, if anyone's wondering), not only had the look
of a classic frontier saloon, with its dim lighting, high ceilings, oak
tables, and the biggest mounted moosehead I've ever seen - it also
happened to be the place where Teddy Roosevelt organized his first crew
of Rough Riders in 1859. So let the others have their Hyatts and
Hiltons, I thought - I'm sitting in a legitimate historical landmark!
The RTDA show itself was impressive, and educational, as I got to
meet for the first time several of the fine folks I've been dealing with
over the phone for the past six months - cigar manufacturers and
retailers, mostly, nearly all of whom had positive feedback on the
magazine, especially on the in-depth format of our Cigar Review, and our
continuing commitment to make it the most detailed, honest, and
user-friendly of its kind. Compiling and editing the Review, a duty
handled largely by yours truly, is an intensive, often headache-inducing
task, and receiving this appreciation from professionals and consumers
alike was especially gratifying.
Though certainly tourist-friendly, the River Walk is chock-full of
the kind of restaurants that I expected to find in a big Texas city -
most of them very accomodating to cigar smokers. The first evening, I sat
down at the Ristorante Michelina with Doug Wood of La Perla Habana
Cigars, and had the opportunity to sample one of the new Black Pearls, La
Perla's new maduro line. Now there was a cigar you could have for a meal
- rich, meaty, and robust. In fact, as I recall from the bustle of the
evening's proceedings, it turns out that was our dinner.
The next night, however, the meal was more substantial, as myself,
associate editor Mike Jessee, SMOKE ad director Jim Cheney, and Yossi
Kviatkovsky and Enrique 'Don Kiki' Berger of Cupido Cigar dined at the
Texas Land and Cattle Steakhouse - a name I defy anyone to say aloud
without giving in to the temptation to feign a rough, cowboy drawl. The
steaks were outstanding, the atmosphere was rustic, and the conversation
was as hearty and bold as the frosty mugs of Shiner Bock that we washed
our meals down with.
Several of the exhibitors at the show got into the spirit as well,
and at times it seemed like after every day of working the convention
hall came a mad dash from one industry party to another. Tabacalera
Perdomo, C.A.O. Cigars, Colibri of London, and S.T. Dupont teamed up to
host an impressive bash at the tony Sunset Station, with a live band,
dancing, an overflowing Tex-Mex buffet, and as you'd expect, plenty of
complimentary cigars. The Mexican Association of Cigar Manufacturers held
a great party with a full mariachi band at San Antonio's International
Center (where, rumor had it, smoking anywhere but the outdoor terrace
would've brought the local federales down on our heads), and the crew
from Acid Cigar followed up with a lively event at the spacious Presidio
Plaza. My only mild disappointment from that evening was the perplexed
look on the bartender's face when I decided to emulate J.R. Ewing and
boldly ordered a bourbon and branch. 'Must be from up north,' I snorted
internally, and then caught myself, suddenly remembering my status as a
native Pennsylvanian and nine-year Manhattanite. Texas, I realized, was
starting to get to me.
Altadis U.S.A. put a cap on the week's events in usual upscale
fashion the next night, hosting a sprawling cocktail party where
manufacturers, retailers, and other guests of the RTDA mixed and mingled.
Afterward, a diehard contingent of SMOKE staffers wandered out to a rowdy
piano lounge called Howl at the Moon, where two performing piano players
took requests, encouraged audience participation, and incited a general
sense of foot-stomping fun. The crowd seemed to appreciate the Johnny
Cash medley that our written request (and surreptitious financial
incentive) brought on... and didn't seem to mind the cigars we'd
brought with us from the Altadis party, either!
All things come to an end, though, and as I checked out of the
Menger, and awaited the cab to the airport, I made a few realizations.
One, I've got to make room in my humidor for several new cigars. Two,
I'm probably going to have a hard time finding steaks this good on a
regular basis. And three, I'm coming back to Texas, next time for
pleasure rather than business. After all, if a business trip can be this
rewarding, an honest vacation should be even better, right?
Suddenly, I was snapped out of my reverie by the sight of a hotel
employee walking by, sporting a Yankees cap.
It was time to go home.
Feedback? Contact SMOKE Senior Editor Mark Bernardo at m.bernardo@lockwoodpublications.com.


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